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Brits are putting oral health at risk - Bupa research supports, tips and Dentist comment

By Oral Health Foundation | 10th June 2026 | News

The Oral Health Foundation has released a new study today which found Brits are putting their oral health at risk by skipping basic routines and ignoring dental pain. Bupa Dental Care also has new research to support this study focused on British children.

Key stats from Bupa Dental Cares new research:

  • 56% of children aged 3-10 admit to fibbing about brushing their teeth
  • 41% brush for a minute or less - half the recommended time
  • This comes as 13% of children and 22% of parents feel anxious about visiting the dentist
  • A quarter (15%) do not believe brushing your teeth can stop them hurting
  • Almost half (48%) think brushing harder cleans your teeth better

Dr Neil Sikka, Director of Dentistry at Bupa Dental Care, said:

"The Oral Health Foundation's latest findings show that many people are putting their oral health at risk by skipping basic routines and ignoring dental pain. Our own research suggests these challenges can start early, with some children brushing for less than the recommended two minutes and others believing common myths, such as not brushing before bed."
"Dental anxiety can also play a role, making it harder for parents and children to attend routine check-ups and address concerns early. Over time, this can make small issues more difficult to manage."
"That's why creating positive experiences around dental care is crucial. By encouraging regular check-ups, tackling anxiety and helping children build healthy habits from an early age, we can build confidence, challenge misconceptions and support better oral health for the next generation."

Five tips for maintaining good oral health

1. Brush twice a day for two minutes

Use a fluoride toothpaste and make sure you're brushing for the full recommended two minutes, including before bed.

2. Don't ignore dental pain or sensitivity

Small issues are often easier to treat when addressed early, so seek advice if something doesn't feel right.

3. Keep up with regular dental check-ups

Routine appointments can help identify potential problems before they become more serious.

4. Challenge dental anxiety

If you're nervous about visiting the dentist, speak to your dental team. They can help make appointments more comfortable and less stressful.

5. Make oral health part of your daily routine

Consistent habits, including brushing, cleaning between teeth and limiting sugary snacks and drinks, can help protect your teeth and gums for the long term.

6. The bedtime story that beats dental anxiety

For those parents looking for a bedtime story to listen or read to their children, Bupa Dental has a new book, The Dentist's Apprentice which follows an anxious crocodile through a step-by-step dental visit, helping children feel informed, reassured and in control. This can be listened to here.

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