The "Who Cares?" campaign

The "Who Cares?" campaign recognises and values the critical role primary care staff play in supporting patient care across Norfolk and Waveney.

Over the next 12 months the local NHS is investing £300k to improve access to Health and Wellbeing (H&WB) resources, and to help develop a culture across primary care where staff H&WB is the keystone of clinical excellence.

This campaign recognises the huge commitment and hard work being undertaken everyday by all staff in primary care under increasingly challenging circumstances. A support package of HW&B resources has been developed for all staff across the four primary care sectors and consists of three key components:

i. #WeCareTogether website: A single point of access website will offer all primary care staff a free, curated selection of the best resources nationally, including those specific to individual professions. The website will benefit staff by saving the time to identify and access resources tailored to their specific needs.

ii. The Shapes Programme: developed by Dr Rachel Morris a key strength of the Shapes Programme is its proven applicability to primary care practice. The programme includes the Shapes Toolkit comprised of seven different key productivity, resilience, and coaching tools. The tools can help individuals become more resilient and productive and can also help managers and clinical leaders have better one-to-one conversations with their teams to support their wellbeing and resilience. Training is delivered through workshops, webinars, bite-sized videos and downloadable tools to share with teams.

iii. Resilient Team Academy (RTA): the RTA is a key element of the Shapes Programme and access is available free to all leaders/managers in primary care in Norfolk & Waveney. The RTA will help leaders and managers retain their staff by building successful teams that are in control of their workload. Staff will be able to access the Shapes Toolkit via the RTA and download it for use with their teams.

The RTA is an established collective of Health & Social Care Leaders across England and key benefits will include sharing learnings and best practice across sectors and developing a primary care leadership community across Norfolk & Waveney.

Access to all these resources is free for all primary care staff in Norfolk & Waveney, including both professional and support staff, irrespective of which sector and organisation they work in including dental technicians.

The resources have been tailored to the specific needs of primary care and newly recruited Health and Wellbeing Leads from within each of the four sectors will drive awareness and collect feedback to ensure the voice of primary care staff is central to future developments.